Fare attenzione ai prezzi dei propri acquisti evita spiacevoli fregature.
Le emergenze sono il nitro degli affari. Sì il nitro, quella sostanza virtuale che nei videogame dà la spinta decisiva al bolide in gara. Una spinta che può fare la differenza tra chi vince e chi perde.
Lo stesso è stato per l’emergenza sanitaria di questo periodo (per quelli che leggeranno tra qualche anno parliamo del 2020). Ma il COVID, per qualcuno, è stato una disgrazia per altri una grossa opportunità di rastrellare danaro.
Infatti, le piattaforme di e-commerce hanno partecipato al banchetto sedendosi a capotavola e alcuni prodotti hanno giocato il ruolo del piatto forte. Tra essi le ormai introvabili piscine fuori terra di varie misure e dimensioni o almeno introvabili ai giusti prezzi di mercato, perché se si è disposti a sborsare qualche migliaio di euro, per un prodotto che fino allo scorso anno ne valeva poche centinaia, ci garantiremo il bagno d’estate.
La corsa all’acquisto delle piscine sembra motivata dalla paura, per molti, di non potersi permettere una vacanza a causa delle stringenti regole del distanziamento sociale e delle nuove configurazioni per gli stabilimenti balneari che, dovendo ridurre il numero di presenze, potrebbero aumentare i costi di accesso alle spiagge. Infine resta la paura di poter contrarre il contagio.
Molti, nel valutare la possibilità di restare a casa e magari avendo una spazio aperto a disposizione, hanno optato di dotarsi di una piscina per rinfrescare l’estate. Scelta condivisibile in pieno se non nell’atteggiamento di alcuni rivenditori che hanno portato alle stelle il prezzo di questi prodotti, non solo per la domanda aumentata, ma anche per la carenza di disponibilità.
Infatti piscine, accessori ed affini provengono prevalentemente dalla Cina (come del resto la maggior parte dei nostri beni di consumo) e hanno subito delle sferzate nella produzione dovute alla chiusura di molte fabbriche a causa del periodo di lockdown cinese, saltando -di fatto- la stagione commerciale nel nostro paese.
Tale motivazione ha indotto molte aziende, che avevano scorte vecchie o quelle che sono riuscite a piazzare qualche ordine, ad aumentare i prezzi al consumo garantendosi lauti guadagni e trattandosi di prodotti non di prima necessità non ci sarebbe nulla di legalmente scorretto. Resta pur sempre la valutazione del giusto comportamento, che dovrebbe condannare speculazioni commerciali immotivate, specialmente in periodi di emergenza nazionale.
Ma infine, resta sempre una scelta individuale quanto pagare per soddisfare un bisogno, come è individuale la consapevolezza di conoscere la differenza tra il giusto prezzo e la fregatura.
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